Most commonly used laundry detergents in Uzbekistan

Uzbekistan, with a population of approximately 33 million people, is one of the largest consumer markets in Central Asia. The increase of the middle class and the significant birth rate in this country also guarantee the future of this economic market. The economic capacities and characteristics and geographical location of Uzbekistan in the center of Central Asia allow this country to gradually develop its position as the economic and production driving engine of the region and become the center of production and re-export in the region.
Detergent sector is one of the big consumer markets in Uzbekistan and the region, which after more than twenty years of independence of this country and the presence of domestic and foreign competitors, has created a suitable environment for export or investment in this country. In this report, we will first discuss the situation of domestic producers of detergents in Uzbekistan, the situation of the raw materials of this industry, and the opportunities for the presence of Iranian companies.
A) Major domestic manufacturing companies of Uzbekistan:

A preliminary survey of the situation of detergent manufacturers shows that there are more than 20 small and large manufacturers of detergents in Uzbekistan, including washing powder, soap and hygiene products, liquid detergent and bleach. The most important of which may be the following:

Lochshi Zeloni Tea Company

– Yaks company

Company (Bio-Cosmetics)

The company (Adana Production Group)

Company (Toshkent)

Alfa Company (Alfa Trade and Distribution)

Safiya Cosmetics Company

– Company (MusaffoSavdohamkor)

Nedita Grand Company

Bukhara Bahar Company

Palada Vostok Company

– Buma company

– Company (DelfinImpeks)

The production of detergents in Uzbekistan currently does not meet the needs of the domestic market, because the domestic production capacity of this industry only supplies about 30% of domestic needs and consumption, but despite this, due to export advantages, a part of this limited production is also available in Uzbekistan. It is exported to neighboring countries.

However, the majority of Uzbekistan’s need for detergents is supplied in the form of imports, and the most important brands imported from Drazbekistan include the following;

– American company (P&G) with products and brands such as Tide, Ariel, Draft, Mif

– German Henkel company with products such as Persil, Laska, Pimus, Lask, Dani and Prol

– English company (Reckitt Benckiser) with brands such as Calgon, Durex and Finish

– Russian company (Nefis Cosmetics) with brands such as Bimax, Aus, Biolan and Sorti

b) The export exploitation opportunities of our country, Iran, in the detergent market of Uzbekistan

Historically, Iranian products in the field of detergents have a good credit in Uzbekistan, and the major part of this credit is due to the export of Iranian detergents to these republics, including Uzbekistan, before the revolution and during the Soviet Union. So that Uzbek families have good memories of Iranian Barf laundry powder. In the post-independence period, some Iranian companies, including Paksan, bought one of Uzbekistan’s old factories and launched the Paksan production line in Uzbekistan, producing Iranian brands such as Barf, Pride and Best. Unfortunately, due to the lack of up-to-date management and foreign marketing systems, as well as weak management, this Iranian brand gradually left the detergent market of Uzbekistan and sold its shares to the Uzbek side.

Although brands such as Tide, Ariel, Mif, Persil, Danny and Durix are currently the most popular among foreign brands despite their relatively high prices, but due to the relative inflation in Uzbekistan, domestic products and especially the company’s products are still Zeloni tea and Yaks Uzbekistan company and Paksan company’s snow brand have high popularity and sales.

In addition, it should be noted that in Uzbekistan, despite the existence of two major factories producing chemicals in the autonomous region of Karakalpakstan and the phosphate fertilizer factory of Qashqa Darya province, which are the main suppliers of raw materials for detergent factories in Uzbekistan, but due to the limited quality and also the limited production capacity Raw materials, a significant part of the raw materials of Uzbekistan’s detergent industry is supplied from Iran, China and Russia.

– The most important exhibitions in the field of detergent and chemical industries in Uzbekistan were the ChemieUz exhibition in October 2018 and the Beauty Expo in May 2019, which was a good opportunity to attend, introduce the production capacity of our country’s exporters, and also field marketing.

It is obvious that entering an economic market may seem easy, but the maintenance and continuity of activity and successful presence in the target market is much more important and requires constant examination of the market taste and economic trends of the target country, and in other words, the psychology of the market’s consumer orientations. .

Exporting high-quality washing powder to Uzbekistan
The export of high-quality washing powder to Uzbekistan is being carried out in order to increase the supply of all kinds of sanitary materials in this country at an excellent and competitive price.

In the field of production of health products, special attention has been paid to the needs of consumers in the market. From this, we see the sale of different products in the market, including washing powders, which are produced in different types and qualities by health brands.

Types of washing powder packaging
Washing powder is one of the most used products in homes. Clothes are often washed daily in every house, and a detergent is needed to clean them. Washing powder is a powerful detergent that can quickly stain and dust clothes
to clear at different temperatures.

Among the types of materials used for washing clothes, washing powder has the most cleaning power. Due to the fact that people have different consumption levels, companies producing washing powder are ready to offer this product in various packages in the market. The supply of powder in large and small packages gives the freedom of action to the buyer to buy the powder in 500 gram packages or in large quantities according to her needs and financial ability.

Selling washing powder in bulk is also one of the ways to supply this product in the market, which the manufacturer has provided to create suitable conditions for bulk purchases. For export, any buyer can order packaged or bulk laundry powder.

Bulk purchase of powder for exporting high quality laundry powder
Sales in the domestic market have differences with the international market, the biggest difference of which is the volume that the buyer registers her order. Traders often make bulk purchases of washing powder in a country in order to supply it in high tonnage. In this way, they can easily supply the market of the target country.

In export, the quality of the powder is more important than anything, because countries compete with each other in the supply of detergents and the satisfaction of the buyer. Exporting high-quality washing powder at a reasonable price will make the most sales happen in the shortest time and make a good profit from the business.

By selling laundry powder in bulk, powder supply factories have made it possible to buy a high-quality product based on the buyer’s request in the destination country.
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Now it is possible to export all kinds of washing powder and liquid of different brands, including Persil, Aidona, Rakhsha, Barf, etc. from Iran.
Contact us to buy washing powder and liquid.
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